As with any business, to be successful, you must spread the word in an effective way about your offering. It is of no benefit to be the industries best kept secret. You have to find new and unique ways to attract your customers as well as operating through the traditional channels. Here we will outline some key areas on which you must focus In order to best promote your tutoring business.
Establish Your Base
You need a base point from which to begin. Most likely, this will be teaching various students you may have collected from word of mouth and proven through their results. An excellent way to further grow your business is of course by starting a social media page and website. Through your social media, you can start posting useful tips and information as well as using this platform to showcase your skills to potential customers.
Expanding Your Vision
As your business grows, it is essential that you direct traffic to a convenient site of your own where you can convert them into paying customers. Sites such as TutorHub and Udemy show that this is a perfectly possible way to expand your business. Once people have reached your site, they will want to conveniently book a time. This is why it is advisable to engage the services of an agency which can incorporate an easy to use booking system in your site. Even at this point as you continue to increase students, it is important to remember to maintain your marketing efforts through social media advertising and regular audience interaction.
Another highly effective way to promote your skills as a private tutor is through publishing books related to the subject area, either for the use of students in exam preparation or simply as a showcase for your expertise in the area. Becoming a published author these days is relatively easy these days. There are many self-publishing platforms out there. Doing this can be fantastic self-promotion for your business. Look no further than the South Korean English tutoring industry where celebrity South Korean tutors now command an average annual salary in the millions of dollars.
Podcast and Online Classes
This is an excellent way to market your teaching abilities and increase your profile. Starting a podcast for learners of any topic to engage with has never been easier. After gathering an audience, which you can also do through your own website, you could choose to run a variety of online classes through skype or other mediums in order to convert your followers into financial gain.
Ultimately there are a variety of ways in which you can market your private tutoring business, but, it all eventually comes down to your end results. With effort and patience, combined with good performance and testimony, you can turn private tutoring into a highly lucrative and flexible career choice.